2011 GEM Awards T-Shirts Available
2011 GEM AWARD WINNERS
BEST OF SHOW
Class: Mixed Media Campaign
Company: IE Productions
Client: Eastern Idaho State Fair
Title: Udderly Fantastic
Credit: Mark Blethen, Kristen Tyler, Gary Stewart
DIAMOND AWARD WINNERS
Class: Television Over $1,000
Company: ISU Credit Union
Title: $499 Origination Fee
Credit: Steele Branding
Class: Television Over $1,000
Company: IE Productions
Client: JD Premium
Title: B-Slim
Credit: Gary Stewart
Class: Advertising Industry Self-Promotion
Company: AlphaGraphics
Title: Blockbuster Summer
Credit: Travis Powell, Brian Talbot
Class: Radio
Company: Riverbend Communications
Client: Haunted Mill
Title: Haunted Mill
Credit: Sarah Henderson and Brad Collins
Class: Public Services / Arts & Science
Company: IE Productions
Client: Huntsman Cancer Foundation
Title: Help Us Help You
Credit: Gary Stewart and Colton Phillips
Class: Print Publications
Company: Star Moose
Client: War Bonnet Roundup
Title: 100 Years of Man vs. Horse
Credit: Brent McDowell and Michael A. Cousin
Class: Interactive
Company: Star Moose
Client: Blank Snowboards
Title: Snowboard Construction
Credit: Mark Richardson, Daniel Berry, Michael A. Cousin
Class: Collateral Material
Company: Chesbro Music
Title: “Backyard” Mailer
Credit: Cory Kerr
Class: Out-Of-Home
Company: IE Productions
Client: Eastern Idaho State Fair
Title: Udderly Fantastic
Credit: Mark Blethen and Kristen Tyler
Class: Television Under $1,000
Company: IE Productions
Client: Eastern Idaho State Fair
Title: Udderly Fantastic
Credit: Gary Stewart
Class: Mixed Media Campaign
Company: IE Productions
Client: Eastern Idaho State Fair
Title: Udderly Fantastic
Credit: Mark Blethen, Kristen Tyler, Gary Stewart
STAR GARNET WINNERS
Class: Television Under $1,000
Company: CableOne
Client: Wright Physical Therapy
Title: Athletic Science
Credit: Danny Loughmiller
Class: Advertising Industry Self-Promotion
Company: Riverbend Communications
Title: KLCE 97 Angels
Credit: Mike Nelson and Kim Stockton
Class: Radio
Company: Riverbend Communications
Client: Jamba Juice
Title: Santa’s Elf
Credit: Adam Fullmer and Brad Collins
Class: Public Servics / Arts & Science
Company: Post Register
Title: Congratulations Idaho Falls Symphony
Credit: Matt TeNgaio
Class: Out-of-Home
Company: Post Register
Title: Search for Adventure
Credit: Matt TeNgaio
Class: Print Publications
Company: IE Productions
Client: Potandon
Title: Go Green
Credit: Mark Blethen & Kristen Tyler
Class: Mixed Media Campaign
Company: Riverbend Communications
Title: KLCE Jingle Bingo
Credit: Mike Nelson, Kim Stockton
Class: Interactive
Company: Riverbend Communications
Title: www.z103.fm website
Credit: Jake Christensen, Kim Stockton, Chris Bohman
Class: Interactive
Company: Kraupp Inc.
Client: Eagle Canyon Wellness Center
Title: www.EagleCanyonWellness.com
Credit: Tyler Kraupp
Class: Collateral Material
Company: AlphaGraphics
Client: Four Seasons
Title: Personalized Mailer
Credit: Lynn Nelson, Brian Talbot
Class: Collateral Material
Company: Snake River Printing
Client: Trout Unlimited
Title: Veterans Service
Credit: Sharlee Stokes
OPAL WINNERS
Class: Television Under $1,000
Company: CableOne
Client: Potelco United Credit Union
Title: B Plates
Credit: Chad Thomas
Class: Television Over $1,000
Company: IE Productions
Client: Idaho Falls Chukars
Title: Most Intriguing Bird
Credit: Gary Stewart
Class: Advertising Industry Self-Promotion
Company: Riverbend Communications
Title: Trick-or-Treat
Credit: Kim Stockton
Class: Radio
Company: Riverbend Communications
Client: Smitty’s
Title: Family Date Night
Credit: Kristine Higgenbotham and Tara Kelly
Class: Public Services / Arts & Science
Company: Post Register
Title: Phenomenal Physics
Credit: Gail Austin
Class: Print Publications
Company: Post Register
Client: Rocknak’s Hardware
Title: Big Spring Sale
Credit: Hazel Meshrow
Class: Mixed Media Campaign
Company: MCS Advertising
Client: Idaho Falls Regional Airport
Title: California Dreaming
Credit: Steve Fischbach
Class: Print Publications
Company: ISU Credit Union
Title: Annual Report
Credit: B.J. Fillingame
2011 Gem Awards Banquet
Break out your fedoras and trench coats and join us for our Casablanca-inspired 2011 Gem Advertising Awards Banquet!
Raffle tickets and commemorative t-shirts will be available for purchase.
When: Thursday, February 2. Our social mixer will start at 6:30, dinner will be served at 7, and the awards ceremony will start soon after.
Where: Elk’s Club Lodge – 640 E. Elva St., Idaho Falls
Tickets: $40 per person, $70 per couple, $195 Table of 6
Advance Ticket Sales: email Tina or call 208-524-1777.
T-3 days; IFAF Countdown — New Additions to Auction List in Red
Bid on over $12k in media packages and hot ticket stuff! Put on your Christmas sweater and party to the max Thursday night. Three’s Co. is catering our finger food, so it will definitely be delicious.
PLUS!, there’s over $12,000 in auction items, so really, you can’t AFFORD to miss this fun on Thursday, December 15, 6:30 p.m. To 10:00 p.m.
Thanks to all of Ramona Denning’s hard work of Wackerli Auto, and to all of our auction participants, who’ve really come through this year:!
Sand Hill Media Radio Group: 4 Big Sky day passes
Parkwest Dental: $200 dental care basket
Wackerli Auto: $100 golf cooler w/ tool kit, flashlight and stools
Chukars: $120 baseball package
Mighty MCS Advertising: Barnes & Noble New NOOK tablet, $249
Blacker’s Home Furnishings: contemporary mixed-media framed art, $619.95 value
Idaho Mt. Trading: $40 gift certificate
Rexburg Standard Journal: $2450 package includes: social media, online and print
Blackfoot Morning News: $367 in print
KBear 101: $500 radio package
Lamar Outdoor: $1250 in outdoor posters
KMGI Classic Rock/ AM 930 The Cruise: Huntley Ski Lodge Big Sky o/n stay; your choice of 2 lift tickets or greens fees. $400 value
KMGI Classic Rock/ AM 930 The Cruise: 5-day OES schedule on each station, value of $1,480
Post Register: (2) Quarter Page 30 “ ads with full color, $750 value ea.
IF Magazine: $1,000 of print advertising in 2012; $500 of online advertising
Alpha Graphics: $200 printing certificate
Idaho State Journal: 1 Quarter Page, $1000 value
Rich Broadcasting: $300 basket
KIFI: $500 certificate
Kraupp, Inc: $1200 web design package; $100 gift certificate to IF Arts Council/ Colonial Theatre
KIDK TV 3: $500 certificate
Printcraft Press: $500 printing certificate
CableOne: $500 programming package
Call me if your business hasn’t had the chance to participate yet, there’s still time! We’ll add you to the list. Your business will have it’s logo featured in a slide show the night of the event, as well as be in the auction program and in the auction display. PLUS, groove to the musical stylings of Happyville our favorite local band.
Lisa Fischbach
2010-11 President
o 208-524-1777; c 208-705-7845
lisa@mightymcs.com
2011 Eastern Idaho GEM Advertising Awards
It’s that time of year.
Better start trolling through this year’s stuff and see what floats to the top. See how your creative work stacks up against Eastern Idaho’s other advertising professionals. Deadline for entry is Jan. 10, 2012, or Dec. 29 if you want to save some cash and hit the early bird deadline. If you have questions email Idaho Falls Ad Fed President Lisa Fischbach, or, call her at 524-1777.
But first, click the link below to download the complete entry packet.
2011 Gem Award Entry Packet
Holiday Media Mixer & Silent Auction
Party ‘Mad Men’ style with the Idaho Falls Advertising Federation:
Serving up decadent food, live music and a silent auction smorgasbord full of media gifts. Not only is this annual Holiday Mixer an important non-profit fundraiser for the club, but, all purchases are a tax write off to you. Join us at:
Where: I.F. Elks Lodge Ballroom, 640 E. Elva – Main Entrance
When: Thursday, Dec. 15 – 6:30 p.m. to 10 p.m.
What: Finger Foods – Full-service bar – Feel free to bring clients, friends & spouses
Who: Happyville will be playing all night
How Much: Two canned items or a $2 donation
Silent Auction bidding starts at 7 p.m. and ends at 9 p.m.
For more information, call Lisa at 524-1777
To donate a silent auction item, call Ramona Denning at 522-6060
November Lunch and Learn Update
We are delighted to announce the participants for the upcoming Lunch & Learn panel discussion! Our moderator, Brad Hudson, of Red Inc., will be joined by:
Kortny Rolston, Communications Specialist, Center for Advanced Energy Studies.
Jeff Robinson, City Editor, Post Register.
Leonard Martin, Publisher, Blackfoot Morning News.
Neal Larson, Talk Show Host and News Director, Rich Broadcasting.
Todd Kunz, Eyewitness News Anchor, KIDK.
Ward Hicks, Faculty, Department of Communication, BYU-Idaho.
November Lunch and Learn
“How to Write a Great Press Release & Get it Published.”
Join us for this month’s Lunch & Learn which features our panel of experts discussing the topic “How to Write a Great Press Release & Get it Published.”
Our panel is comprised of experts representing local media and industry, who create or receive press releases on a daily basis. Brad Hudson, former KIDK news anchor, now with Red Inc., will lead the discussion on techniques to make our press releases stand-out and have real impact on editors and the community. We will examine how to create press releases that go beyond providing mere publicity, by accurately and believably portraying your charitable, and other, events. Our panel will also present examples of effective, and not-so-effective, press releases that they have encountered throughout their careers.
There will be a Q & A session after the discussion.
Complete list of panel presenters to follow.
RSVP: Please email or call Tina at 524-1777 if you plan to attend.*
Date and Time: Thursday, November 17. Sign-in begins at 11:30 a.m.
Presentation begins at noon.
Place: Stockman’s Restaurant, Upstairs Meeting Room, Snake River Landing,
Idaho Falls.
Cost: $13 for members. $15 for non-members. $5 for Lemonade & Learn.
Lunch: Choice of steak or chicken fajitas with rice, beans, and other fajita fixings, lemonade and dessert.
*If you need to cancel your reservation for any reason, please contact Tina at least 24 hours before event.October Lunch and Learn
Career news man Roger Plothow, publisher of the Idaho Falls Post Register, will be on hand to present “The Staying Power of Legacy Media,” an insightful look at how traditional forms of media are an effective means to reach a wide audience.
RSVP: Please email or call Tina at 524-1777 if you plan to attend.
Time: Sign-in begins at 11:30 a.m. Speaker presentation begins at 12:15
Date: Thursday, October 20.
Place: Stockman’s Restaurant, Snake River Landing
Cost: $15 for members, $18 for non-members
September Lunch and Learn
Summer’s over, and it’s time to get back to work. Let Ad Fed help you get back into the swing of things with this month’s Lunch And Learn session. The event will feature a presentation by Marshall Simmonds, founder and COE of Boise-based Define Media Group, which specializes in search and social media strategies for media outlets all over the country, including such high-profile clients as the New York Times. We’re very lucky and proud that he is going to pop into Idaho Falls to share his expertise. Go to our Upcoming Events page for more details.
Please email or call Tina at 524-1777 if you plan to attend.
Time: 11:30 a.m
Date: Thursday, Sep. 15
Place: Billman’s Steak House in Idaho Falls.
Cost: $15 for members and $18 for non-members.
