May Lunch & Learn
Please join us on Thursday, May 16, at Dixie’s Diner in Idaho Falls, where Brandon Bird, General Manager of the Eastern Idaho State Fair will tell us how it all comes together.
The Fair may last only 8 days, but a full year of planning and implementation goes into the marketing and advertising of an event this size. Brandon will share some of the marketing strategies and processes that help the Fair draw as many as 221,000 people.
Sign-in for lunch begins at 11:30. The presentation will run from noon to 1 p.m.
Cost is $12 for Ad Fed members and $15 for non-members. As always, Dixie’s Diner will provide a menu with plenty of tasty options.
Please RSVP to Lisa if you plan to attend.
See you there!
April Lunch & Learn
Sandy Anderson
The Executive Director of Buy Idaho, Sandy Anderson, is scheduled to address the Idaho Falls Ad Fed Club at our noon luncheon, Thursday, April 18th at Dixie’s Diner on Channing Way. Sign-in is at 11:30 a.m. The presentation will run from noon to 1 p.m. Cost is $12 for members and $15 for non-members. A wide selections of lunch items will be available. Please RSVP to lisa@mightymcs.com if you plan to attend.
Anderson will speak to the group about the functions of the Buy Idaho organization and the importance of doing business within the state. Anderson insists, “Everyone benefits because the more we learn about Idaho products and services the more we can support and Buy Idaho”.
For 26 years, Buy Idaho has worked diligently on behalf of our members to provide networking platforms and promote the Buy Idaho message. When we support Idaho businesses, it keeps dollars in the state. These dollars reinvest themselves in other Idaho businesses, services and our state farm commodities. It improves job opportunities and increases state tax revenues that support public services.
“Branding the Buy Idaho name is so important to building awareness for our association”, said Anderson, “Advertising agencies and the media have played a major role in helping us get the word out and promoting Buy Idaho to their local clients. I feel so fortunate to have this opportunity to speak to these clubs and thank them for their support.”
A past president of the Boise Advertising Federation, Anderson now sits on the board for the Idaho Advertising Federation.
Buy Idaho is a non-profit, member based organization with over 1,100 members statewide.
March Lunch and Learn
Come get the low-down on social media from local expert Darin Caldwell of Trivitas Group. You can purchase advance tickets here.
2012 Gem Award Results
The awards ceremony was a smashing success. If you couldn’t make it to the event, here’s a look at who won what:
Best of Show
Company: Kraupp Inc
Client: Superfly Fitness
Title: Stationery Package
Designer: Tyler Kraupp
Diamond Award Winners
Class: Elements of Advertising
Company: IE Productions
Client: Petsana
Title: Petsana Logo
Class: Web and Interactive
Company: Kraupp Inc
Client: Superfly Fitness
Title: superflyfitness.com
Designer: Tyler Kraupp
Class: Print Periodical
Company: IE Productions
Client: Bank of Commerce
Title: Small Business
Class: Out of Home
Company: IE Productions
Client: Bank of Commerce
Title: Small Business
Class: Miscellaneous Print
Company: Kraupp Inc
Client: Superfly Fitness
Title: Stationery Package
Designer: Tyler Kraupp
Class: Radio Single
Company: Riverbend Communications
Client: Scenic Falls Credit Union
Title: New Visa Surgery
By: Brad Barlow and Rick Stoddard
Class: Radio Campaign
Company: Riverbend Communications
Client: Just 4 Kids Dentistry
Creative Credits: Brad Barlow and Sarah Henderson
Class: TV single under $1000
Company: CableOne
Title: Shop Where You Live
Production Manager: Chad Thomas
Class: TV single over $1,000
Company: IE Productions
Client: Idaho Falls Power
Title: Flip the Switch
Class: Complete Campaign
Company: IE Productions
Client: Petsana
Title: Healty Pets, Happy Families
Star Garnet Award Winners
Class: Elements of Advertising
Company: Kraupp Inc
Client: Superfly Fitness
Title: Branding Package
Designer: Tyler Kraupp
Class: Web and Interactive
Company: IE Productions
Client: Petsana
Title: mypetsana.com
Class: Print Periodical
Company: IE Productions
Client: Idaho Falls Power
Title: Flip the Switch
Class: Out of Home
Company: MCS Advertising
Client: Taylor Chevrolet
Title: Car Show
Class: Miscellaneous Print
Company: Braintree Creative
Title: Book Cover/ Worthwhile Endeavors
Designer: Clay Adams
Class: Radio Single:
Company: Riverbend Communications
Client: KBEAR101
Title: Free Gas
Creative Credit: Piper Phynnie
Class: TV single under $1000
Company: CableOne
Client: New Day products
Title: Bleed Orange and Black
Producer: John Meier
Class Complete Campaign:
Company: IE Productions
Client: Eastern Idaho State Fair
Title: Barnyard Birthday Bash
Opal Award Winners
Class: Elements of Advertising
Company: MCS Advertising
Client: Taylor Chevrolet
Title: Car Show Branding
Class: web and interactive
Company: IE Productions
Client: Eastern Idaho State Fair
Title: funatthefair.com
Class: Print Periodical
Company: Post Register
Client: Hospice of Eastern Idaho
Title: Comfort, Love, Respect
Designer: Debra Leatherman
Class: Out of Home
Company: Riverbend Communications
Client: KBEAR101
Title: Free Gas
Designer: Kim Stockton
Class: Miscellaneous Print
Company: Post Register
Title: PR Mobile
Designer: Matt Tengaio
Class: Radio single
Company: Sandhill Media
Client: Java Express
Title: Serious Beans
Copy Writer: Josh Elmore
Class: TV single under $1000
Company: CableOne
Client: Erickson
Title: Horse
Producer: H. Tucker Debeuec
Class: Complete Campaign
Company; MountainView Hospital
Title: Delivering peace of Mind
Marketing Specialist: Brian Ziel
CAO: Josh Tolman
Public Relations specialist: Indien Rassmussen
Physician Liason: Chelsey Anderson
Physician Liason: Cherie Webster
2012 Gem Awards Ceremony
The Idaho Falls Advertising Federation proudly presents the
2012 Gem Awards Banquet
Friday, February 8, 2013
Elk’s Club Lodge • 640 E. Elva St., Idaho Falls
6:30 – Social Mixer • 7:00 – Dinner & Awards Ceremony
Tickets: $40 • $70 per Couple • $195 Table of 6
Advance Ticket Sales available here • 208-524-1777
Commemorative T-Shirts/Raffle Prizes
January 17 IFAF Lunch & Learn With Dr. Brent Bean
Build Your Business by Building Your Listening Skills with Dr. Brent Bean.
Dr. Bean is back by popular demand as an IFAF Lunch & Learn speaker. Though not an encore of his previous presentation, Dr. Bean has chosen a new topic that will benefit everyone in our industry. Many of the sales managers who attended Dr. Bean’s last presentation wish they had brought their entire staff, as the presentation went beyond expectations and was filled with useful advice and ideas.
Date/Time: Thursday, January 17, 11:30 am – 1 pm
Place: Billman’s Steakhouse, 2565 E. 17th St. Ammon (Across from the Ammon Albertson’s)
R.S.V.P. with Tina: 524-1777 or tina@mightymcs.com
Prices: Members: $15. Non-Members: $18. Lemonade & Learn: $5
Save money by ordering your tickets online (Members $12.50. Non-Members $15.50)
Menu: TBA
2012 Eastern Idaho GEM Advertising Awards: Call For Entries
Create any killer stuff this year?
Enter this year’s Gem Awards and find out how it stacks up against Eastern Idaho’s other advertising professionals’ best.
Deadline for entry is Jan.11, 2013. If you want to save some cash and hit the early-bird deadline, it’s Dec. 28, 2012.
If you have questions, email Idaho Falls Ad Fed contest director Steve Fischbach, or, call him at 524-1777.
But first, click the links below to download the entry materials:
3. Entry Forms
4. Payment Form
