Author: ifadfed

Gem Wars Over: Order restored in galaxy.

The 2016 Gem Awards Show was the best yet. Emcee Mike Nelson and the staff at IE Productions put on a captivating spectacle, somehow appealing to Star Wars nerds and regular people alike. If you missed it, you are one light saber short of an amazing swagbag. AlphaGraphics came away with the night’s top honors, tons of winners were crowned, and the year’s best creative was presented. Here’s a full list of this year’s winners.


2016 Gem Awards Show, March 11

The judging is complete! The winners of the 2015 GEM Awards have been selected – come and see the most creative stuff from Eastern Idaho! The show will be at the Idaho Falls Country Club. Food, drinks and mingling are from 6:30-7:30 p.m., with the awards presentations beginning thereafter. Tickets are available now!

February Lunch & Learn with Jan Rogers

JanRogers1.jpgJoin us for a special Lunch & Learn event on Thursday, February 18th and Dixie’s Diner.

The CEO of REDI (Regional Economic Development for Eastern Idaho), Jan Rogers, will be our guest speaker.

Regional Economic Development for Eastern Idaho  was established in April 2015 as a public/private partnership established to help diversify and strengthen the economies of the fourteen counties of Eastern Idaho by retaining and attracting business to the region.

As CEO of REDI, Ms. Rogers will work closely with community partners to promote economic development through expansion of existing business and by implementing a focused consistent marketing program to attract new businesses to the region.

Prior to joining REDI, Ms. Rogers was the Executive Director for the Southern Idaho Economic Development Organization (SIEDO) for 14 years.  She has also spoken or participated as a panelist at several national, state and local economic development conferences. Since 2013, Rogers has been invited by the International Economic Development Council (IEDC) and the U.S. government’s business investment initiative, SelectUSA, to attend the annual White House Economic Development Forum.  Ms. Rogers is currently on the board of directors of the International Economic Development Council (IEDC) and is also past president of the Idaho Economic Development Association (IEDA).

Mix, mingle and lunch @ 11:30
Presentation/Speaker begins @ 12:00

$12 – Members $15 – Non-members
Includes lunch!

Hope to see you all there!


2016 Gem Awards Call For Entries!

2015-gem-wars-poster-24x36If this year’s Gem Awards you enter, find out how your work stacks up against Eastern Idaho’s best advertising creative, you will.

Jan. 29, 2016 by 5 p.m. final entry deadline is. If cash you wish to save, hit the early-bird deadline of Jan 15, 2016 at 5 p.m. you must!

If questions you have, Idaho Falls Ad Fed contest director Steve Fischbach you can email, or at 524-1777 you may call.

But first, the entry packet you must download. Everything you need to get started it has.

OK — enough of the Yoda speak.

This year we’ve made a couple changes that improve things for everyone who enters. First, the deadlines have been pushed back to a more workable timeframe. Second, all Diamond award winners AND Star Garnet winners will be forwarded to the Rockies Awards in Boise, so your chances of advancing in the competition basically double. So download the packet and get started.

Download Entire Packet Button


2016 Call for entries video


Lunch & Learn: 2016 Gem Awards!

Gem Awards season is upon us once again – time to look back through the past year’s projects and get ready to show off your best work at the 2016 Gem Awards!

In preparation, this month’s Lunch & Learn is all about the Gems. Steve Fischbach, director of the IFAF Gem Awards Committee will get us all up-to-speed on everything we need to know about changes to this year’s competition and how it will affect participants. You’ll also be able to pick up entry packets and submission envelopes … so, mark your calendars now and make plans to attend!

The Gem Awards is our biggest event of the year, and your attendance at this luncheon will help make sure that this year’s awards will be the best ever!

Lunch & Learn: 2016 Gem Awards!
Thursday, November 19, 2015
Dixie’s Diner
11:30 a.m. ~ 1:00 p.m.

$12 – Members $15 – Non-members
Includes lunch!

Keeping it Legal : Make Sure Your Advertising Message Doesn’t Get You in Hot Water

Join us Thursday, October 15th for a special Lunch & Learn with Sean J. Coletti from Hopkins Roden Crockett Hansen & Hoopes Law Firm. This month’s presentation, Keeping it Legal : Make Sure Your Advertising Message Doesn’t Get You in Hot Water, will focus on legal issues surrounding advertising and social media – important issues we all face every day!

Join us at Dixie’s Diner (in the back room). Presentation begins  at noon, but plan on coming early to network and socialize!

We look forward to seeing you there!

$12 – Members $15 – Non-members
Includes lunch!


Sean is a partner in the firm and joined the practice in 2007. His practice includes both litigation and transactional work, focusing on the areas of business law, contracts, commercial law, insurance defense, family law, planning and zoning, real property, personal injury and general litigation.

Sean was born in Provo, Utah in 1977. He grew up in Utah and Idaho, and is a 1995 Rigby High School graduate. From 1996-1998, Mr. Coletti served as a foreign missionary in Seoul, Korea. Following his experience overseas, he joined the United States Army National Guard, where he served for six years as a Counterintelligence Agent and Korean linguist.

Sean attended Ricks College and Brigham Young University where he received a Bachelor’s Degree in Political Science in 2001. He then received his law degree in 2005 from the University of Connecticut School of Law. During law school, Sean served as Executive Editor of the Connecticut Law Review, where his article, Taking Account of Partial Exemptors in Vaccination Law, Policy and Practice was published in 2004.

Sean served as a law clerk to Honorable John C. Hohnhorst, Idaho Fifth Judicial District after law school, then served as law clerk to Chief Justice F. Michael Kruse and Associate Justice Lyle L. Richmond, of the High Court of American Samoa.

Sean is a member of the J. Reuben Clark Law Society, Idaho State Bar, Wyoming State Bar, American Samoa Bar Association, and American Bar Association. He is admitted to practice before Idaho’s state and federal courts.

Sean is currently serving his second four-year term on the Ammon City Council, a position to which he was first elected in 2009. He also volunteers as an attorney in the Court Appointed Special Advocate program and for the Idaho State Bar, and serves on the Board of Directors for the Greater Idaho Falls Chamber of Commerce and the Idaho Health Facilities Authority.

Sean and his wife Jessi are the proud parents of two sons. They enjoy camping, hiking, swimming, traveling, performing music together, and spending time as a family.

All Aboard … New Season Gets Rollin’ September 17th!

Summer is winding down, but we’re just getting rollin’.  Join us Thursday, September 17th at Dixie’s Diner for the season’s first Lunch-n-Learn. Speaker details will be posted as soon as they are confirmed. We hope to see you all there!

11:30 a.m. ~ 12:00 p.m. – Socializing/Networking
12:00 p.m. ~ 1:00 p.m. – Lunch/Presentation

$12 Members – $15 Non-Members

Mixing • Mingling • Merriment

IFAF’s Club Mixer and Season Kickoff

Thursday, August 27th, 4:30 – 6:30 p.m. come mix it up with your cohorts in the field of marketing, advertising, and design — and get ready to face 4th quarter head on. Check out our Facebook page, join the event and get the 411 there.

Bring a friend or work associate. Don’t forget your checkbook in order to save some buckage on your membership for the 2015-2016 Season!

May Lunch & Learn: Idaho State University’s National Student Advertising Competition Presentation for Pizza Hut

11118010_10152955715262874_8241532639804706933_o Wenesday, May 21, 2015
11:30 a.m. – 1 p.m. at Dixie’s Diner in Idaho Falls
$12 – Members $15 – Non-members
Includes lunch! RSVP on our Facebook event!

We will get an exclusive peek at Idaho State University’s NSAC Presentation for Pizza Hut along with all the creative, and copies of the case and plans book they designed and submitted.

This lunch will be a great way to see some of the freshest talent coming out of our area and hear all about the behind-the-scenes of working on a campaign for a national client.

What is NSAC? According to the officials…
“Each year the American Advertising Federation (AAF) partners with a major corporate client to challenge over 200 college chapters across the country to develop an integrated marketing campaign for a specific product, service or brand aimed at diverse target markets. The corporate sponsor provides a case study outlining the company’s campaign objective, the history of its product and its current advertising situation. The case study reflects a real-world situation facing the company. Students must research the product and its competition, identify potential problem areas and collaborate to devise a completely integrated marketing campaign for the client.

AAF college chapter teams conduct primary and secondary research that reveals consumer insights; identifies the target market’s wants and needs; and pinpoints how to effectively communicate the client’s message. Students use consumer databases such as Ad-ology, Experian Simmons, Nielsen and SRDS to help define the target market and their media habits. They also conduct primary research in the form of personal interviews, surveys and focus groups.

Students then develop a comprehensive campaign that includes creative executions, media placement, public relations, special events and various other promotional tools that speak to the target audience.

After submitting a written marketing plan to AAF headquarters in Washington, DC, each team pitches their campaign to a panel of industry judges, starting at their NSAC district competition. There is also an option to compete virtually at the district level. The winning team(s) in each district then advances to compete for one of eight spots at the national level, which takes place at the AAF ADMERICA! National Conference in June. The top three teams will be selected as national winners.”

April Lunch & Learn: Brittany Hargis of Manwaring Web Solutions

brittany-hargis-mugHow do your customers label you?

#Webfail or #Webwin?

Brittany Hargis is the General Manager of Manwaring Web Solutions. Her team specializes in web design, web development, and web marketing. For over 15 years, Manwaring Web has designed custom websites that have the functionality that users crave and that are easily found online.

Thursday, April 16, 2015
11:30 a.m. – 1 p.m. at Dixie’s Diner in Idaho Falls

Presentation begins at noon.

$12 – Members $15 – Non-members
Includes lunch!

Please RSVP to our Facebook event here.